About
Noreta Constructions Limited is a construction company focused on delivering high-quality residential projects and developing exceptional homes. The company is seeking a creative and experienced Social Media Manager to strengthen its digital presence and promote its construction and affiliated business activities.
Job Description
Noreta Constructions Limited is hiring a Social Media Manager to manage and grow the company’s online presence, as well as the social media platforms of its sister companies.
The successful candidate will use strategic content creation, visual storytelling, audience engagement, and digital marketing to showcase construction projects, farm activities, company achievements, and brand expertise while generating leads and strengthening relationships with clients and partners.
Key Responsibilities
Social Media Strategy & Planning
- Develop and implement social media strategies aligned with business and marketing objectives.
- Identify and understand key audiences, including homeowners, property investors, corporate clients, and business partners.
- Create monthly content calendars covering project milestones, company updates, industry developments, and relevant campaigns.
- Monitor industry trends and competitor activities to identify opportunities for improved content and engagement.
Content Creation & Management
- Produce engaging content featuring construction projects and agricultural activities.
- Create project progress updates using photographs, videos, drone footage, and other visual formats.
- Develop before-and-after content, site walkthroughs, safety awareness posts, staff features, and behind-the-scenes stories.
- Write engaging captions appropriate for the construction and property audience.
- Work with engineers, architects, and site managers to obtain accurate project information.
- Ensure all published content reflects the organization’s brand standards, professionalism, and values.
Platform Management
- Manage social media accounts across platforms such as Instagram, Facebook, LinkedIn, TikTok, and YouTube.
- Schedule and publish content consistently.
- Respond promptly and professionally to comments, messages, and inquiries.
- Maintain a consistent brand identity across digital platforms.
Visual & Multimedia Production
- Coordinate site visits and content-capture activities.
- Take photographs and record videos of projects and site operations.
- Operate drones when required for aerial project content.
- Edit videos, photographs, and graphics for social media use.
- Use visual storytelling to communicate project quality, scale, and progress.
Digital Campaigns & Promotions
- Develop campaigns for project launches, open houses, site tours, corporate events, and recruitment activities.
- Manage paid social media advertising campaigns and optimize them for reach, engagement, and conversions.
- Support digital marketing campaigns related to property sales and corporate branding.
Analytics & Reporting
- Monitor social media KPIs, including reach, engagement, follower growth, leads, and conversions.
- Prepare monthly social media performance reports.
- Analyze audience behavior and campaign results.
- Provide recommendations for improving digital performance and adjust strategies based on data.
Brand Reputation Management
- Monitor online reviews, comments, and public perception of the company and its affiliated businesses.
- Respond appropriately to negative feedback and escalate sensitive issues when necessary.
- Ensure digital activities comply with company policies and relevant industry standards.
- Protect confidential information relating to company projects.
Internal Collaboration
- Work with project managers to obtain project updates and milestones.
- Collaborate with architects and engineers to ensure technical accuracy.
- Work with HR on recruitment and employer-branding content.
- Attend selected site meetings and project events to capture relevant content.
Key Performance Indicators
Performance will be assessed based on:
- Growth in followers and engagement rates.
- Leads generated through social media.
- Consistency and frequency of content publishing.
- Growth in brand visibility and audience reach.
- Performance and return on investment of digital campaigns.
Qualifications & Requirements
Education
- Bachelor’s degree in Marketing, Mass Communication, Media Studies, or a related discipline.
Experience
- 3–4 years of professional social media management experience.
- Proven experience managing social media accounts for businesses or corporate organizations.
- Experience in construction, real estate, architecture, or agriculture is an advantage.
Skills & Competencies
- Strong content writing and storytelling abilities.
- Excellent content creation skills.
- Ability to understand and communicate construction, project, and agricultural activities in an engaging way.
- Proficiency with social media management tools such as Meta Business Suite.
- Basic photography and videography skills.
- Graphic design knowledge using Canva; Adobe Creative Suite experience is an advantage.
- Ability to translate technical information into accessible and compelling content.
- Strong organizational and multitasking skills.
- Excellent attention to detail and professionalism.
- Strong interpersonal and communication skills.
- Creative, proactive, and self-motivated approach to work.
- Ability to work effectively in a fast-paced construction environment.
- Passion for visual storytelling and brand development.
How to Apply
Interested and qualified candidates should send their CV to info@noretaltd.com.
Use “Social Media Manager” as the subject of the email.