About Kuda Technologies Ltd.
Kuda Technologies Ltd is Nigeria’s first digital-only bank, launched in 2019 to make financial services more affordable, accessible, and rewarding for Africans. With over 7 million customers, Kuda provides free transfers, smart budgeting, savings, overdrafts, and business banking solutions.
The company has raised over $90 million from leading global investors and operates across Nigeria, South Africa, and the UK. At Kuda, diversity, inclusion, and innovation are at the heart of building a money app Africans love.
Job Description
Available Positions
1. Performance Marketing Lead – Lagos (Hybrid)
Kuda is seeking a Performance Marketing Lead to own and scale acquisition strategies across paid channels. Reporting to the VP of Marketing, the role requires managing multi-million-dollar budgets, building a high-performing team, and driving efficient growth across the business.
Key Responsibilities
- Define and implement acquisition strategies across social, search, programmatic, and affiliate channels.
- Set and deliver against KPIs such as installs, CAC, ROAS, and MAUs using data-driven methods.
- Lead and mentor a team of four, creating scalable processes and growth opportunities.
- Oversee marketing budget allocation and forecasting.
- Identify, test, and scale new acquisition channels.
- Ensure accurate tracking, attribution, and reporting with Product and Analytics teams.
- Collaborate with Brand and Creative teams to deliver impactful campaigns.
- Optimize acquisition-to-retention strategies with Product Marketing and CRM teams.
- Manage and evolve the performance marketing tech stack.
- Champion AI tools to enhance campaign execution and analysis.
- Represent performance marketing at leadership level, reporting progress and insights.
Qualifications & Requirements
- 7+ years in performance marketing/growth, preferably in fintech, consumer tech, or app-first businesses.
- Proven track record managing multi-million-dollar budgets.
- Expertise in paid social, search, programmatic, and attribution models.
- Highly analytical with strong data and cohort analysis experience.
- Leadership skills with experience managing high-performing teams.
- Strong communication and collaboration across product, finance, and leadership.
- Experience in African or other high-growth global markets is an advantage.
2. Product and Lifecycle Marketing Lead – Lagos (Hybrid)
Kuda is hiring a Product and Lifecycle Marketing Lead to drive product positioning, lifecycle marketing, and customer retention strategies. The role reports to the VP of Marketing and involves managing go-to-market execution for new features while leading a growing team.
Key Responsibilities
- Lead GTM strategy for product launches with clear positioning and multi-channel campaigns.
- Own lifecycle marketing strategy across email, push, and in-app campaigns.
- Mentor a team of four across product marketing and CRM execution.
- Collaborate with Product, Brand, Performance, and CX teams to align strategies.
- Conduct market research, interviews, and competitor analysis to shape messaging.
- Translate product features into customer benefits through compelling communication.
- Manage CRM tools (e.g., Iterable) to deliver data-driven campaigns.
- Partner with BI/Analytics to optimize segmentation, personalization, and reporting.
- Track KPIs including activation, retention, churn reduction, NPS, and feature adoption.
- Act as the customer’s voice in leadership conversations.
Qualifications & Requirements
- 7+ years in product or lifecycle marketing, with proven success in adoption and retention.
- Strong GTM strategy execution for digital products.
- Hands-on experience with marketing automation tools (Iterable or similar).
- Excellent storytelling and communication skills.
- Analytical and data-driven mindset with experimentation experience.
- Team leadership and coaching experience.
- Collaboration across multiple stakeholders.
- Experience in fintech or consumer tech (especially African markets) is a plus.
How to Apply
Interested and qualified candidates should visit the official careers page to apply for their desired position.
- Apply here: Product and Lifecycle Marketing Lead
- Apply here: Performance Marketing Lead