About
Steam Broadcasting and Communications Limited is a leading radio broadcasting company in Nigeria, delivering engaging radio programming and digital media content across multiple platforms. The company leverages audience insights, digital innovation, and strategic research to create impactful content while offering employees opportunities to develop careers in media, research, and digital communications.
Job Description
Steam Broadcasting and Communications Limited is seeking a Graduate Trainee – Media Research & Strategy to support its Research, Strategy, and Digital teams in driving data-informed decision-making across radio, digital, and podcast platforms.
This graduate trainee role provides practical exposure to media research, audience analytics, digital strategy, content performance evaluation, campaign analysis, and cross-functional collaboration. It is ideal for recent graduates interested in building a career in media research, audience insights, digital strategy, and content monetization.
Key Responsibilities
Research & Audience Insights
- Collect, organize, and maintain audience data across radio, digital, and podcast platforms.
- Build and update programming and audience databases.
- Conduct qualitative and quantitative research, including surveys, call-in analysis, and focus group summaries.
- Monitor audience behavior, competitor activities, and industry trends.
- Prepare research reports, presentations, and insight summaries for internal teams.
Data Management & Reporting
- Clean, validate, and manage data from programming logs, digital analytics, and audience feedback.
- Generate weekly and monthly performance reports.
- Track KPIs for radio programs, campaigns, and digital initiatives.
- Maintain organized documentation and data repositories.
Digital & Podcast Support
- Support podcast distribution across streaming platforms.
- Track podcast performance metrics such as downloads, reach, and engagement.
- Research podcast monetization opportunities.
- Audit digital and podcast assets across company brands.
Media Planning & Campaign Support
- Assist in developing media plans using research insights.
- Support campaign evaluations and post-campaign reporting.
- Conduct research for client pitches and internal strategy sessions.
- Identify opportunities for brand-program alignment.
Cross-Departmental Support
- Collaborate with Programming, Marketing, Sales, and Digital teams.
- Support email newsletter data preparation and performance tracking.
- Participate in brainstorming sessions and contribute innovative ideas.
- Perform other research and strategy-related tasks as assigned.
Learning Opportunities
Successful trainees will gain practical experience in:
- Media research and audience analytics
- Radio programming strategy
- Performance measurement and reporting
- Data management best practices
- Digital media and podcast monetization
- Professional presentation and reporting skills
Qualifications & Requirements
Applicants should possess:
- Bachelor’s Degree in:
- Mass Communication
- Marketing
- Statistics
- Economics
- Social Sciences
- Or a related discipline
- 0–2 years of post-graduation experience.
- Strong interest in media, research, data analysis, and digital content.
- Basic understanding of radio broadcasting, digital media, or podcasting is an added advantage.
Required Skills & Competencies
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- High attention to detail.
- Strong organizational and time-management abilities.
- Basic proficiency in Microsoft Excel or Google Sheets.
- Working knowledge of PowerPoint or Canva.
- Willingness to learn data analysis and analytics tools.
- Ability to multitask and work under deadlines.
- Strong teamwork and interpersonal skills.
- Proactive attitude and eagerness to learn.
Personal Attributes
- Curious and research-oriented.
- Adaptable and eager to learn.
- Professional and dependable.
- Able to take initiative with minimal supervision.
Career Growth Opportunities
Successful trainees may progress into roles such as:
- Research Analyst
- Audience Insights Executive
- Media Strategy Executive
- Digital & Podcast Operations Executive
How to Apply
Interested and qualified candidates should send their updated CV to john@pranamedia.ng using “Graduate Trainee – Media Research & Strategy” as the subject of the email.